Soeur is a French womenswear brand that values timeless elegance, blending feminine and masculine influences in a subtle and natural way.
Soeur is a French womenswear brand that values timeless elegance, blending feminine and masculine influences in a subtle and natural way.
This is a personal project with no affiliation to the brand. The goal was to propose a new visual identity that reflects Soeur’s contemporary essence, while maintaining sophistication and simplicity.
This is a personal project with no affiliation to the brand. The goal was to propose a new visual identity that reflects Soeur’s contemporary essence, while maintaining sophistication and simplicity.
The concept is rooted in duality and balance. Ideas present in the brand’s collections and in its name, which means “sister” in French. The new symbol is based on mirrored geometric shapes, forming an abstract and memorable “S”.
The grid was built using basic shapes creating a harmonious composition. The contrast between soft curves and sharp cuts emphasizes the balance between softness and structure.
